THE PHOTOGRAPHY LINE.
Back in 2004, rather than following the industry trends in photo packs, we started this line by going straight to the source: photographers, to see what they need and what they’re doing.
MORE THAN MEETS THE EYE.
Choosing the colors for a piece of gear has more implications than you might think. Every time we add a color, it adds more cost. This is where the "Is this fashion, or function?" conversation tends to really heat up.
Our Product Design and Development Manager takes a trip overseas to our factory 3-4 times a year. There, by cutting out the back and forth, we can get several weeks worth of revisions trimmed down to a few days.
GOTTA HAVE BALLS.
To measure the volume of a pack, we use measuring spheres we purchase from ASTM (American Society for Testing and Materials). First we fill the pack, then we dump them out of the pack into a specialized measuring container, and Voila! Volume. Each sphere is equal to 1 cubic inch in volume. 60.61 cubic inches = 1 liter.
THE SALES / PRODUCTION CYCLE.
It might sound fun to ride, but it's a little on the dangerous side. Due to production and delivery timelines, we often have to have 500-1000 pieces of a new piece of gear produced long before we have actual orders. If we don't, and the orders come in, we'd end up missing our delivery deadlines with our retailers. Just the nature of the business.